Sonja Behmel in a Special Issue of Coup de Pouce on 100 Women Entrepreneurs Who are Changing the World

Québec, March 4, 2021 – We are proud to announce that our president and CEO, Ms. Sonja Behmel, Ph.D., is among the 100 women entrepreneurs featured in a special issue of the popular magazine Coup de Pouce.

This issue is the culmination of a massive communication campaign by Femmessor entitled “La force de l’impact”, presented by RBC. This Quebec-wide campaign, which aims to highlight 100 women entrepreneurs who are helping to make the world a better place, also sought to create a vast movement to inspire other women entrepreneurs to take the next step. The publication of this special issue of Coup de Pouce thus helps to boost the visibility of all these agents of change, including Ms. Behmel.

“The UN’s SDG 6 is especially close to my heart, because without water, there is no development whatsoever.  This is why I am very honoured to have been named a ‘woman entrepreneur who changes the world’, and I hope I will live up to the title. I would like to thank Femmessor, RBC, Coup de Pouce and other campaign partners for this honour”, said Ms. Behmel.

This special issue also includes a wealth of expert advice on the importance of following your instincts in a growth situation, on change management—which is essential in times of crisis—, and on the new role of human resources, which must now place people at the heart of companies’ development strategy.

The magazine is available on newsstands today. You can also order a copy by mail at https://www.jemagazine.ca/products/100-entrepreneures-qui-changent-le-monde-coup-de-pouce-collection.

For more information on the campaign: https://femmessor.com/100women-entrepreneurs-campaign

To learn more about WaterShed Monitoring: http://watershedmonitoring.com

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Contact:

Karine Mailhot-Sarrasin

Communications Officer

WaterShed Monitoring

kmailhot-sarrasin@watershedmonitoring.com